Liftoff Mobile, Inc. provides mobile advertising, monetization, and performance marketing solutions powered by machine learning. The company offers a platform called Cortex, which uses neural network technology to optimize ad campaigns and improve return on investment. It delivers tools for user acquisition, engagement, and analytics for mobile apps, along with solutions for agencies and marketers to scale brand and performance campaigns. Additional offerings include access to audiences through SDK-direct publishers and premium ad placements, game intelligence tools through GameRefinery, and resources for building and scaling performance-driven ad creative. The company has expanded its portfolio with the acquisitions of Algolift, GameRefinery, Tresensa, and JetFuel. Liftoff Mobile serves growth-oriented startup companies, small businesses, marketers, ad buyers, agencies, mobile app companies, and clients in the creator economy and mobile advertising sectors. The company was founded in 2020 and is based in Redwood City, California.
