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BZUN

Baozun Inc.

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No historical data available

Latest Quote

$3.02

+0.00 (+0.00%)
Current Price
Previous Close $3.02
Open $3.11
Day High $3.31
Day Low $3.02
Volume 464,321
Fetched: 2026-08-31T09:47:05
Stock Information
Note: Financial values converted from CNY to USD
Shares Outstanding 53.71M
Total Debt $280.24M
Cash Equivalents $424.50M
Revenue $1.53B
Net Income $-27.75M
Sector Consumer Cyclical
Industry Internet Retail
Market Cap $175.59M
EPS (TTM) $-0.48
Exchange NMS
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Recent Price History
No history data available. Data will be fetched automatically.
About Baozun Inc.

Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management. The company offers end-to-end e-commerce solutions, including sales of apparel, and home and electronic products; online store design and setup; visual merchandising and marketing; online store operations; customer services; warehousing; and order fulfillment services. It also provides brand management services, such as strategy and tactic positioning; branding and marketing; retail and e-commerce operations; supply chain and logistics; and technology empowerment services. The company serves brand partners in various categories, including apparel and accessories; appliances; electronics; home and furnishings; beauty and cosmetics; fast moving consumer goods; mother and baby products; and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People's Republic of China.

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Income Statement (Annual)
Metric 2025-12-31 2024-12-31 2023-12-31 2022-12-31
Revenue
Reconciled Cost Of Revenue $726,962,066 $734,346,306 $731,522,386 $740,343,210
Cost Of Revenue $726,962,066 $734,346,306 $731,522,386 $740,343,210
Total Revenue $1,479,806,317 $1,401,950,413 $1,311,155,276 $1,249,945,008
Operating Revenue $1,479,806,317 $1,401,950,413 $1,311,155,276 $1,249,945,008
Expenses
Interest Expense $6,631,948 $5,800,946 $6,151,648 $8,468,783
Total Expenses $1,468,654,372 $1,418,003,709 $1,336,623,671 $1,243,034,819
Other Income Expense $-43,104,538 $-2,211,195 $-12,889,387 $-91,603,523
Net Non Operating Interest Income Expense $2,080,705 $4,428,788 $6,066,093 $-1,651,738
Interest Expense Non Operating $6,631,948 $5,800,946 $6,151,648 $8,468,783
Operating Expense $741,692,306 $683,657,403 $605,101,285 $502,691,608
Other Operating Expenses $57,419,053 $73,628,729 $56,813,917 $49,497,378
Selling And Marketing Expense $572,437,318 $503,024,009 $420,934,383 $397,922,541
General And Administrative Expense $111,835,934 $107,004,665 $127,352,985 $55,271,690
Income & Earnings
Net Income From Continuing Operation Net Minority Interest $-36,022,495 $-27,555,944 $-41,426,911 $-97,204,195
Net Interest Income $2,080,705 $4,428,788 $6,066,093 $-1,651,738
Interest Income $8,712,653 $10,229,734 $12,217,741 $6,817,045
Normalized Income $-3,694,091 $-25,897,548 $-31,759,870 $-28,501,553
Net Income From Continuing And Discontinued Operation $-36,022,495 $-27,555,944 $-41,426,911 $-97,204,195
Total Operating Income As Reported $8,414,920 $-17,085,018 $-30,707,652 $4,952,833
Net Income Common Stockholders $-36,022,495 $-27,555,944 $-41,426,911 $-97,204,195
Net Income $-36,022,495 $-27,555,944 $-41,426,911 $-97,204,195
Net Income Including Noncontrolling Interests $-29,695,867 $-20,590,404 $-33,147,242 $-90,818,646
Net Income Continuous Operations $-29,695,867 $-20,590,404 $-33,147,242 $-90,818,646
Earnings From Equity Interest Net Of Tax $1,650,101 $-3,668,908 $930,395 $-533,567
Pretax Income $-29,871,888 $-13,835,703 $-32,291,689 $-86,345,072
Special Income Charges $-39,885,576 $-3,174,771 $-5,145,369 $-15,431,644
Interest Income Non Operating $8,712,653 $10,229,734 $12,217,741 $6,817,045
Operating Income $11,151,945 $-16,053,296 $-25,468,395 $6,910,189
Gross Profit $752,844,251 $667,604,107 $579,632,890 $509,601,797
Per Share
Diluted EPS $-0.62 $-0.46 $-0.70 $-1.59
Basic EPS $-0.62 $-0.46 $-0.70 $-1.59
Other
Tax Effect Of Unusual Items $-10,776,135 $-552,799 $-3,222,347 $-22,900,881
Tax Rate For Calcs $0 $0 $0 $0
Normalized EBITDA (Bullshit earnings) $52,857,841 $30,608,259 $24,189,529 $42,971,221
Total Unusual Items $-43,104,538 $-2,211,195 $-12,889,387 $-91,603,523
Total Unusual Items Excluding Goodwill $-43,104,538 $-2,211,195 $-12,889,387 $-91,603,523
Reconciled Depreciation $32,993,243 $36,431,821 $37,440,183 $29,243,987
EBITDA (Bullshit earnings) $9,753,302 $28,397,064 $11,300,142 $-48,632,302
EBIT $-23,239,940 $-8,034,757 $-26,140,041 $-77,876,289
Diluted Average Shares $8,911,587 $8,911,587 $8,855,584 $9,089,932
Basic Average Shares $8,911,587 $8,911,587 $8,855,584 $9,089,932
Diluted NI Availto Com Stockholders $-36,022,495 $-27,555,944 $-41,426,911 $-97,204,195
Minority Interests $-6,326,627 $-6,965,539 $-8,279,669 $-6,385,549
Tax Provision $1,474,080 $3,085,793 $1,785,948 $3,940,007
Gain On Sale Of Business $-5,395,488 $0 $93,888 $-13,400,933
Write Off $31,753,063 $2,143,048 $0 $1,249,851
Impairment Of Capital Assets $2,737,025 $1,031,722 $5,239,257 $1,957,356
Gain On Sale Of Security $-3,218,962 $963,576 $-7,744,018 $-76,171,879
Selling General And Administration $684,273,253 $610,028,674 $548,287,368 $453,194,231
Other Gand A $111,835,934 $107,004,665 $127,352,985 $55,271,690
Other Special Charges - - - $-1,176,497
Fetched: 2026-08-30
Balance Sheet (Annual)
Metric 2025-12-31 2024-12-31 2023-12-31 2022-12-31
Assets
Net Tangible Assets $447,707,979 $469,717,560 $511,822,366 $505,538,293
Total Assets $1,441,958,594 $1,518,718,051 $1,558,516,138 $1,506,140,532
Total Non Current Assets $429,706,850 $445,308,563 $473,707,263 $405,509,583
Other Non Current Assets $10,575,377 $10,398,464 $6,742,649 $9,688,429
Non Current Deferred Assets $42,294,664 $34,892,867 $29,851,801 $24,180,007
Non Current Deferred Taxes Assets $42,294,664 $34,892,867 $29,851,801 $24,180,007
Investmentin Financial Assets $72,702,501 $50,840,224 $31,940,392 $29,738,273
Goodwill And Other Intangible Assets $94,283,858 $112,656,819 $97,807,992 $102,151,522
Other Intangible Assets $53,466,399 $58,734,819 $51,315,911 $52,108,971
Current Assets $1,012,251,744 $1,073,409,489 $1,084,808,875 $1,100,630,948
Other Current Assets $5,509,909 $8,537,078 $5,836,954 $3,276,098
Hedging Assets Current $943,638 $1,719,587 $0 -
Restricted Cash $20,973,543 $52,819,750 $30,169,621 $15,132,721
Prepaid Assets $94,198,452 $105,349,207 $70,225,861 $78,591,382
Inventory $130,850,634 $166,265,760 $155,504,691 $140,310,221
Receivables $364,827,525 $357,671,085 $396,031,397 $411,076,033
Other Receivables $22,128,316 $25,057,432 $29,427,298 $35,682,654
Taxes Receivable $12,056,153 $20,949,588 $19,897,481 $18,694,797
Accrued Interest Receivable $6,366,504 $8,009,909 $8,742,411 $1,689,085
Accounts Receivable $323,348,834 $302,609,489 $325,069,760 $341,131,686
Allowance For Doubtful Accounts Receivable $-26,450,718 $-18,887,036 $-18,559,843 $-17,928,668
Gross Accounts Receivable $349,799,553 $321,496,525 $343,629,603 $359,060,354
Cash Cash Equivalents And Short Term Investments $394,948,044 $381,047,021 $427,040,352 $452,244,493
Cash And Cash Equivalents $135,004,008 $191,840,690 $319,832,587 $319,012,595
Debt
Net Debt $94,573,407 $58,447,353 - -
Total Debt $338,092,763 $375,413,317 $409,836,449 $359,080,441
Long Term Debt And Capital Lease Obligation $72,848,168 $88,948,482 $118,898,932 $100,278,978
Current Debt And Capital Lease Obligation $265,244,595 $286,464,835 $290,937,517 $258,801,464
Current Debt $229,577,415 $250,288,043 $241,392,377 $223,769,178
Other Current Borrowings - - - -
Liabilities
Total Liabilities Net Minority Interest $624,854,735 $658,615,297 $687,825,806 $661,547,983
Total Non Current Liabilities Net Minority Interest $82,484,222 $101,009,545 $128,672,173 $113,749,397
Other Non Current Liabilities $6,216,670 $7,183,222 $6,058,505 $9,292,048
Non Current Deferred Liabilities $3,419,384 $4,877,842 $3,714,736 $4,178,371
Non Current Deferred Taxes Liabilities $3,419,384 $4,877,842 $3,714,736 $4,178,371
Current Liabilities $542,370,513 $557,605,752 $559,153,633 $547,798,587
Other Current Liabilities $13,055,885 $15,661,527 $12,750,267 $56,188,545
Current Deferred Liabilities $27,970,329 $25,855,402 $24,288,327 $17,982,679
Current Notes Payable $49,870,696 $68,619,654 $75,382,241 $72,586,145
Payables And Accrued Expenses $236,099,704 $229,623,987 $231,177,522 $214,825,898
Payables $147,923,749 $152,737,163 $152,420,237 $139,351,704
Other Payable $66,642,806 $48,994,461 $56,924,767 $55,647,240
Total Tax Payable $11,703,963 $10,591,893 $6,863,171 $8,539,905
Income Tax Payable $5,283,002 $3,951,761 $2,792,525 $6,967,622
Accounts Payable $69,349,031 $92,351,946 $83,853,404 $70,636,229
Equity
Common Stock Equity $541,991,838 $582,374,379 $609,630,358 $607,689,815
Total Equity Gross Minority Interest $817,103,859 $860,102,754 $870,690,333 $844,592,548
Stockholders Equity $541,991,838 $582,374,379 $609,630,358 $607,689,815
Gains Losses Not Affecting Retained Earnings $4,090,435 $8,120,312 $4,798,684 $2,332,758
Other Equity Adjustments $4,090,435 $8,120,312 $4,798,684 $2,332,758
Retained Earnings $-138,954,430 $-102,931,935 $-75,375,992 $-33,949,081
Long Term Equity Investment - $20,247,588 $21,495,059 $10,389,834
Other
Treasury Shares Number $1,974,263 $2,132,335 $0 $1,979,041
Ordinary Shares Number $25,936,883 $25,984,751 $26,961,464 $26,247,113
Share Issued $27,911,146 $28,117,086 $26,961,464 $28,226,154
Tangible Book Value $447,707,979 $469,717,560 $511,822,366 $505,538,293
Invested Capital $771,569,253 $832,662,422 $851,022,735 $831,458,994
Working Capital $469,881,231 $515,803,737 $525,655,242 $552,832,362
Capital Lease Obligations $108,515,348 $125,125,274 $168,444,072 $135,311,263
Total Capitalization $541,991,838 $582,374,379 $609,630,358 $607,689,815
Minority Interest $275,112,021 $277,728,376 $261,059,974 $236,902,733
Treasury Stock $13,486,935 $14,209,914 $0 $123,880,779
Additional Paid In Capital $690,327,740 $691,380,590 $680,192,637 $763,168,468
Capital Stock $15,028 $15,326 $15,028 $18,450
Common Stock $15,028 $15,326 $15,028 $18,450
Long Term Capital Lease Obligation $72,848,168 $88,948,482 $118,898,932 $100,278,978
Current Deferred Revenue $27,970,329 $25,855,402 $24,288,327 $17,982,679
Current Capital Lease Obligation $35,667,180 $36,176,792 $49,545,140 $35,032,285
Line Of Credit $179,706,719 $181,668,390 $166,010,136 $151,183,033
Current Accrued Expenses $88,175,955 $76,886,824 $78,757,285 $75,474,194
Dueto Related Parties Current $227,949 $798,863 $4,778,895 $4,528,330
Investments And Advances $72,702,501 $50,840,224 $53,435,450 $40,128,107
Held To Maturity Securities $34,551,390 $0 - -
Available For Sale Securities $38,151,110 $50,840,224 $31,940,392 $29,738,273
Goodwill $40,817,459 $53,922,000 $46,492,081 $50,042,551
Net PPE $209,850,449 $236,520,189 $285,869,370 $229,361,518
Accumulated Depreciation $-113,064,508 $-112,356,706 $-95,590,399 $-78,329,360
Gross PPE $322,914,958 $348,876,895 $381,459,770 $307,690,878
Leases $64,865,488 $76,953,929 $70,028,117 $84,141,317
Other Properties $141,683,569 $157,444,638 $201,834,440 $161,093,162
Machinery Furniture Equipment $56,027,850 $54,140,277 $49,259,162 $32,530,054
Buildings And Improvements $60,338,051 $60,338,051 $60,338,051 $29,926,346
Properties $0 $0 $0 $0
Finished Goods $130,387,742 $165,788,734 $155,060,547 $140,299,657
Raw Materials $462,891 $477,027 $444,144 $10,564
Duefrom Related Parties Current $927,717 $1,044,667 $12,894,446 $13,877,811
Other Short Term Investments $259,944,036 $189,206,331 $107,207,765 $133,231,898
Inventories Adjustments Allowances - - $-22,750,861 $-24,044,160
Fetched: 2026-08-30
Cash Flow Statement (Annual)
Metric 2025-12-31 2024-12-31 2023-12-31 2022-12-31
Free Cash Flow
Free Cash Flow $39,666,406 $-15,919,383 $32,444,498 $18,355,403
Operating Activities
Operating Cash Flow $62,557,132 $15,069,336 $66,696,668 $56,928,487
Cash Flow From Continuing Operating Activities $62,557,132 $15,069,336 $66,696,668 $56,928,487
Operating Gains Losses $6,275,294 $7,674,532 $-2,300,172 $71,034,544
Investing Activities
Capital Expenditure $-22,890,726 $-30,988,719 $-34,252,170 $-38,573,084
Investing Cash Flow $-133,702,228 $-121,653,068 $-50,644,563 $-194,420,442
Cash Flow From Continuing Investing Activities $-133,702,228 $-121,653,068 $-50,644,563 $-194,420,442
Net Other Investing Changes $-4,463,754 $-526,574 $-4,371,206 $-2,286,037
Financing Activities
Repurchase Of Capital Stock $-1,520,206 $-14,209,914 $0 $-66,455,774
Financing Cash Flow $-15,993,779 $-2,936,704 $-1,195,245 $-245,566,284
Cash Flow From Continuing Financing Activities $-15,993,779 $-2,936,704 $-1,195,245 $-245,566,284
Net Other Financing Charges $-11,554,130 $-4,409,594 $-16,022,496 $13,182,061
Net Common Stock Issuance $-1,520,206 $-14,209,914 $0 $-66,455,774
Cash Dividends Paid - - $-166,647 $0
Common Stock Dividend Paid - - $-166,647 $0
Issuance Of Capital Stock - - - $0
Common Stock Issuance - - - $0
Other
Repayment Of Debt $-336,368,415 $-277,422,311 $-256,076,491 $-466,584,302
Issuance Of Debt $333,448,524 $293,080,714 $270,903,594 $274,291,285
Interest Paid Supplemental Data $4,136,710 $4,024,967 $5,681,764 $7,014,194
Income Tax Paid Supplemental Data $8,691,971 $8,010,504 $12,613,081 $24,331,179
End Cash Position $155,977,551 $244,660,440 $350,002,207 $334,145,316
Beginning Cash Position $244,660,440 $350,002,207 $334,145,316 $699,286,345
Effect Of Exchange Rate Changes $-1,544,013 $4,178,669 $1,000,030 $17,917,211
Changes In Cash $-87,138,876 $-109,520,436 $14,856,861 $-383,058,240
Proceeds From Stock Option Exercised $446 $24,402 $149 $446
Common Stock Payments $-1,520,206 $-14,209,914 $0 $-66,455,774
Net Issuance Payments Of Debt $-2,919,890 $15,658,403 $14,827,103 $-192,293,017
Net Short Term Debt Issuance $-2,919,890 $15,658,403 $14,827,103 $69,576,534
Short Term Debt Payments $-336,368,415 $-277,422,311 $-256,076,491 $-204,714,752
Short Term Debt Issuance $333,448,524 $293,080,714 $270,903,594 $274,291,285
Net Investment Purchase And Sale $-107,040,375 $-80,630,276 $28,247,230 $-133,583,790
Sale Of Investment $162,186,484 $86,666,760 $150,350,692 $1,487,918
Purchase Of Investment $-269,226,859 $-167,297,036 $-122,103,461 $-135,071,708
Net Business Purchase And Sale $692,626 $-9,507,498 $-40,268,418 $-19,977,531
Sale Of Business $1,137,216 $0 $937,388 $1,279,609
Purchase Of Business $-444,590 $-9,507,498 $-41,205,806 $-21,257,141
Net Intangibles Purchase And Sale $-7,037,852 $-11,332,132 $-9,700,481 $-7,779,728
Purchase Of Intangibles $-7,037,852 $-11,332,132 $-9,700,481 $-7,779,728
Net PPE Purchase And Sale $-15,852,874 $-19,656,587 $-24,551,689 $-30,793,356
Purchase Of PPE $-15,852,874 $-19,656,587 $-24,551,689 $-30,793,356
Change In Working Capital $-7,705,630 $-39,661,793 $15,043,893 $-8,802,523
Change In Other Current Liabilities $-36,325,435 $-46,543,563 $-25,703,039 $-43,750,294
Change In Other Current Assets $15,901,826 $41,388,671 $24,629,953 $40,372,423
Change In Payables And Accrued Expense $38,298,861 $-7,695,363 $-21,502,796 $3,346,625
Change In Accrued Expense $57,165,810 $-14,027,793 $2,078,175 $13,326,686
Change In Payable $-18,866,949 $6,332,430 $-23,580,971 $-9,980,061
Change In Account Payable $-19,627,424 $8,498,392 $-19,865,342 $8,547,791
Change In Tax Payable $1,331,389 $1,814,218 $-4,073,176 $-12,076,240
Change In Income Tax Payable $1,331,389 $1,814,218 $-4,073,176 $-12,076,240
Change In Prepaid Assets $9,617,307 $-29,185,660 $8,191,286 $3,476,223
Change In Inventory $13,585,138 $-33,105,878 $-5,030,353 $-4,616,414
Change In Receivables $-48,783,326 $35,480,000 $34,458,842 $-7,631,085
Changes In Account Receivables $-48,900,276 $27,014,788 $33,759,223 $-6,303,713
Other Non Cash Items $1,669,593 $1,204,618 - $1,405,934
Stock Based Compensation $2,965,569 $11,347,011 $15,392,363 $21,185,125
Unrealized Gain Loss On Investment Securities $2,466,075 $-721,789 $10,122,455 $14,555,855
Provisionand Write Offof Assets $8,675,455 $-136,144 $2,938,638 $222,295
Asset Impairment Charge $53,370,428 $25,605,432 $27,990,118 $27,251,367
Deferred Tax $-8,457,028 $-6,083,948 $-6,783,567 $-8,349,452
Deferred Income Tax $-8,457,028 $-6,083,948 $-6,783,567 $-8,349,452
Depreciation Amortization Depletion $32,993,243 $36,431,821 $37,440,183 $29,243,987
Depreciation And Amortization $32,993,243 $36,431,821 $37,440,183 $29,243,987
Earnings Losses From Equity Investments $-1,650,101 $3,668,908 $-930,395 $533,567
Gain Loss On Investment Securities $199,679 $-1,761,397 $-3,647,631 $56,797,550
Net Foreign Currency Exchange Gain Loss $553,208 $1,519,611 $1,269,194 $119,629
Gain Loss On Sale Of PPE $1,777,020 $4,247,411 $1,102,547 $182,865
Gain Loss On Sale Of Business $5,395,488 $0 $-93,888 $13,400,933
Net Income From Continuing Operations $-29,695,867 $-20,590,404 $-33,147,242 $-90,818,646
Net Long Term Debt Issuance - $0 $0 $-261,869,551
Long Term Debt Payments - $0 $0 $-261,869,551
Long Term Debt Issuance - - - -
Fetched: 2026-08-30