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BZUN

Baozun Inc.

Price Chart
Latest Quote

$2.62

-0.10 (-3.68%)
Current Price
Previous Close $2.72
Open $2.73
Day High $2.80
Day Low $2.61
Volume 195,485
Fetched: 2026-07-16T08:00:32
Stock Information
Note: Financial values converted from CNY to USD
Shares Outstanding 53.71M
Total Debt $277.86M
Cash Equivalents $420.89M
Revenue $1.51B
Net Income $-27.52M
Sector Consumer Cyclical
Industry Internet Retail
Market Cap $145.93M
EPS (TTM) $-0.47
Exchange NMS
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📊 Comprehensive Analysis
Company Data
Enterprise Value$1.03B
Sales$1.51B
Income$-27.52M
Book/sh$9.21
Cash/sh$53.11
Employees7K
Financial Ratios
Quick Ratio1.29
Current Ratio1.82
Debt/Eq34.37
Returns & Margins
ROA0.42%
ROE-2.31%
Gross Margin51.00%
Operating Margin0.01%
Profit Margin-1.82%
Ownership
Institutional Ownership24.45%
Insider & Institutional transactions data not available
Valuation Ratios
Forward P/E3.44
PEG0.06
P/S0.01
P/B0.27
Analyst Data
Recommendationnone
Target Price$4.22
Technical Indicators
SMA20$2.77
SMA50$2.70
SMA200$2.82
RSI33.33
ATR0.1186
Shares Float41.65M
Short Float1.15%
Short Ratio1.79
Volatility0.49
Rel Volume1.09
Performance History
Week-11.62%
Month-8.06%
Quarter-16.05%
6 Months-16.05%
YTD-10.68%
Year-14.63%
3 Years-43.97%
5 Years-92.39%
10 Years-65.43%
Stock Score: ⭐ Premium
Based on debt, profitability, growth, and cash flow metrics
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Recent Price History
Date Close Volume
2026-07-17 $2.51 293,400
2026-07-16 $2.56 207,900
2026-07-15 $2.62 198,400
2026-07-14 $2.72 212,300
2026-07-13 $2.77 211,500
2026-07-10 $2.84 228,300
2026-07-09 $2.88 261,300
2026-07-08 $2.83 586,800
2026-07-07 $2.78 192,800
2026-07-06 $2.79 169,200
2026-07-02 $2.78 305,500
2026-07-01 $2.90 217,000
2026-06-30 $2.83 135,300
2026-06-29 $2.85 127,000
2026-06-26 $2.77 171,700
2026-06-25 $2.76 305,400
2026-06-24 $2.88 850,300
2026-06-23 $2.77 311,300
2026-06-22 $2.72 241,200
2026-06-18 $2.79 161,900
About Baozun Inc.

Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management. The company offers end-to-end e-commerce solutions, including sales of apparel, and home and electronic products; online store design and setup; visual merchandising and marketing; online store operations; customer services; warehousing; and order fulfillment services. It also provides brand management services, such as strategy and tactic positioning; branding and marketing; retail and e-commerce operations; supply chain and logistics; and technology empowerment services. The company serves brand partners in various categories, including apparel and accessories; appliances; electronics; home and furnishings; beauty and cosmetics; fast moving consumer goods; mother and baby products; and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People's Republic of China.

Period:
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Income Statement (Annual)
Metric 2025-12-31 2024-12-31 2023-12-31 2022-12-31
Revenue
Reconciled Cost Of Revenue $721,583,130 $728,912,732 $726,109,707 $734,865,264
Cost Of Revenue $721,583,130 $728,912,732 $726,109,707 $734,865,264
Total Revenue $1,468,856,937 $1,391,577,104 $1,301,453,778 $1,240,696,417
Operating Revenue $1,468,856,937 $1,391,577,104 $1,301,453,778 $1,240,696,417
Expenses
Interest Expense $6,582,877 $5,758,024 $6,106,131 $8,406,121
Total Expenses $1,457,787,507 $1,407,511,619 $1,326,733,727 $1,233,837,358
Other Income Expense $-42,785,599 $-2,194,834 $-12,794,016 $-90,925,730
Net Non Operating Interest Income Expense $2,065,309 $4,396,018 $6,021,209 $-1,639,516
Interest Expense Non Operating $6,582,877 $5,758,024 $6,106,131 $8,406,121
Operating Expense $736,204,377 $678,598,887 $600,624,020 $498,972,094
Other Operating Expenses $56,994,198 $73,083,936 $56,393,540 $49,131,137
Selling And Marketing Expense $568,201,741 $499,302,035 $417,819,806 $394,978,233
General And Administrative Expense $111,008,438 $106,212,916 $126,410,675 $54,862,724
Income & Earnings
Net Income From Continuing Operation Net Minority Interest $-35,755,957 $-27,352,052 $-41,120,385 $-96,484,962
Net Interest Income $2,065,309 $4,396,018 $6,021,209 $-1,639,516
Interest Income $8,648,186 $10,154,042 $12,127,340 $6,766,604
Normalized Income $-3,666,758 $-25,705,926 $-31,524,873 $-28,290,664
Net Income From Continuing And Discontinued Operation $-35,755,957 $-27,352,052 $-41,120,385 $-96,484,962
Total Operating Income As Reported $8,352,657 $-16,958,603 $-30,480,440 $4,916,186
Net Income Common Stockholders $-35,755,957 $-27,352,052 $-41,120,385 $-96,484,962
Net Income $-35,755,957 $-27,352,052 $-41,120,385 $-96,484,962
Net Income Including Noncontrolling Interests $-29,476,142 $-20,438,052 $-32,901,979 $-90,146,661
Net Income Continuous Operations $-29,476,142 $-20,438,052 $-32,901,979 $-90,146,661
Earnings From Equity Interest Net Of Tax $1,637,892 $-3,641,761 $923,511 $-529,619
Pretax Income $-29,650,860 $-13,733,330 $-32,052,757 $-85,706,188
Special Income Charges $-39,590,455 $-3,151,280 $-5,107,298 $-15,317,462
Interest Income Non Operating $8,648,186 $10,154,042 $12,127,340 $6,766,604
Operating Income $11,069,430 $-15,934,515 $-25,279,949 $6,859,059
Gross Profit $747,273,807 $662,664,372 $575,344,071 $505,831,153
Per Share
Diluted EPS $-0.62 $-0.46 $-0.69 $-1.58
Basic EPS $-0.62 $-0.46 $-0.69 $-1.58
Other
Tax Effect Of Unusual Items $-10,696,400 $-548,708 $-3,198,504 $-22,731,433
Tax Rate For Calcs $0 $0 $0 $0
Normalized EBITDA (Bullshit earnings) $52,466,735 $30,381,782 $24,010,546 $42,653,268
Total Unusual Items $-42,785,599 $-2,194,834 $-12,794,016 $-90,925,730
Total Unusual Items Excluding Goodwill $-42,785,599 $-2,194,834 $-12,794,016 $-90,925,730
Reconciled Depreciation $32,749,119 $36,162,255 $37,163,156 $29,027,605
EBITDA (Bullshit earnings) $9,681,136 $28,186,948 $11,216,530 $-48,272,462
EBIT $-23,067,983 $-7,975,306 $-25,946,626 $-77,300,067
Diluted Average Shares $8,845,648 $8,845,648 $8,790,060 $9,022,674
Basic Average Shares $8,845,648 $8,845,648 $8,790,060 $9,022,674
Diluted NI Availto Com Stockholders $-35,755,957 $-27,352,052 $-41,120,385 $-96,484,962
Minority Interests $-6,279,815 $-6,914,000 $-8,218,406 $-6,338,301
Tax Provision $1,463,173 $3,062,961 $1,772,733 $3,910,854
Gain On Sale Of Business $-5,355,566 $0 $93,193 $-13,301,777
Write Off $31,518,116 $2,127,191 $0 $1,240,603
Impairment Of Capital Assets $2,716,773 $1,024,088 $5,200,491 $1,942,873
Gain On Sale Of Security $-3,195,144 $956,446 $-7,686,718 $-75,608,268
Selling General And Administration $679,210,179 $605,514,951 $544,230,481 $449,840,957
Other Gand A $111,008,438 $106,212,916 $126,410,675 $54,862,724
Other Special Charges - - - $-1,167,792
Fetched: 2026-07-14
Balance Sheet (Annual)
Metric 2025-12-31 2024-12-31 2023-12-31 2022-12-31
Assets
Net Tangible Assets $444,395,299 $466,242,027 $508,035,291 $501,797,715
Total Assets $1,431,289,256 $1,507,480,756 $1,546,984,368 $1,494,996,300
Total Non Current Assets $426,527,364 $442,013,637 $470,202,209 $402,509,138
Other Non Current Assets $10,497,128 $10,321,523 $6,692,759 $9,616,743
Non Current Deferred Assets $41,981,718 $34,634,688 $29,630,922 $24,001,094
Non Current Deferred Taxes Assets $41,981,718 $34,634,688 $29,630,922 $24,001,094
Investmentin Financial Assets $72,164,560 $50,464,047 $31,704,058 $29,518,234
Goodwill And Other Intangible Assets $93,586,233 $111,823,249 $97,084,291 $101,395,683
Other Intangible Assets $53,070,791 $58,300,229 $50,936,215 $51,723,407
Current Assets $1,004,761,893 $1,065,467,119 $1,076,782,159 $1,092,487,162
Other Current Assets $5,469,140 $8,473,911 $5,793,765 $3,251,857
Hedging Assets Current $936,655 $1,706,863 $0 -
Restricted Cash $20,818,356 $52,428,926 $29,946,390 $15,020,751
Prepaid Assets $93,501,459 $104,569,707 $69,706,246 $78,009,869
Inventory $129,882,444 $165,035,527 $154,354,081 $139,272,038
Receivables $362,128,093 $355,024,606 $393,101,082 $408,034,400
Other Receivables $21,964,585 $24,872,027 $29,209,560 $35,418,631
Taxes Receivable $11,966,947 $20,794,578 $19,750,256 $18,556,470
Accrued Interest Receivable $6,319,397 $7,950,642 $8,677,724 $1,676,587
Accounts Receivable $320,956,312 $300,370,422 $322,664,505 $338,607,586
Allowance For Doubtful Accounts Receivable $-26,255,004 $-18,747,287 $-18,422,515 $-17,796,010
Gross Accounts Receivable $347,211,317 $319,117,709 $341,087,020 $356,403,596
Cash Cash Equivalents And Short Term Investments $392,025,745 $378,227,579 $423,880,596 $448,898,246
Cash And Cash Equivalents $134,005,086 $190,421,223 $317,466,082 $316,652,158
Debt
Net Debt $93,873,640 $58,014,890 - -
Total Debt $335,591,147 $372,635,560 $406,803,988 $356,423,534
Long Term Debt And Capital Lease Obligation $72,309,150 $88,290,335 $118,019,175 $99,536,994
Current Debt And Capital Lease Obligation $263,281,998 $284,345,225 $288,784,812 $256,886,540
Current Debt $227,878,726 $248,436,112 $239,606,267 $222,113,466
Other Current Borrowings - - - -
Liabilities
Total Liabilities Net Minority Interest $620,231,311 $653,742,072 $682,736,446 $656,653,059
Total Non Current Liabilities Net Minority Interest $81,873,905 $100,262,156 $127,720,102 $112,907,742
Other Non Current Liabilities $6,170,672 $7,130,072 $6,013,676 $9,223,294
Non Current Deferred Liabilities $3,394,084 $4,841,749 $3,687,250 $4,147,455
Non Current Deferred Taxes Liabilities $3,394,084 $4,841,749 $3,687,250 $4,147,455
Current Liabilities $538,357,406 $553,479,916 $555,016,344 $543,745,316
Other Current Liabilities $12,959,282 $15,545,645 $12,655,925 $55,772,795
Current Deferred Liabilities $27,763,371 $25,664,093 $24,108,613 $17,849,622
Current Notes Payable $49,501,693 $68,111,923 $74,824,473 $72,049,066
Payables And Accrued Expenses $234,352,755 $227,924,954 $229,466,994 $213,236,359
Payables $146,829,232 $151,607,031 $151,292,449 $138,320,613
Other Payable $66,149,702 $48,631,942 $56,503,569 $55,235,495
Total Tax Payable $11,617,363 $10,513,522 $6,812,389 $8,476,717
Income Tax Payable $5,243,912 $3,922,522 $2,771,862 $6,916,068
Accounts Payable $68,835,904 $91,668,615 $83,232,956 $70,113,577
Equity
Common Stock Equity $537,981,533 $578,065,275 $605,119,582 $603,193,398
Total Equity Gross Minority Interest $811,057,945 $853,738,684 $864,247,922 $838,343,241
Stockholders Equity $537,981,533 $578,065,275 $605,119,582 $603,193,398
Gains Losses Not Affecting Retained Earnings $4,060,169 $8,060,229 $4,763,178 $2,315,497
Other Equity Adjustments $4,060,169 $8,060,229 $4,763,178 $2,315,497
Retained Earnings $-137,926,279 $-102,170,322 $-74,818,270 $-33,697,885
Long Term Equity Investment - $20,097,772 $21,336,012 $10,312,957
Other
Treasury Shares Number $1,959,655 $2,116,558 $0 $1,964,397
Ordinary Shares Number $25,744,971 $25,792,484 $26,761,970 $26,052,906
Share Issued $27,704,626 $27,909,042 $26,761,970 $28,017,303
Tangible Book Value $444,395,299 $466,242,027 $508,035,291 $501,797,715
Invested Capital $765,860,259 $826,501,388 $844,725,849 $825,306,864
Working Capital $466,404,487 $511,987,203 $521,765,815 $548,741,846
Capital Lease Obligations $107,712,421 $124,199,447 $167,197,721 $134,310,068
Total Capitalization $537,981,533 $578,065,275 $605,119,582 $603,193,398
Minority Interest $273,076,412 $275,673,409 $259,128,340 $235,149,843
Treasury Stock $13,387,143 $14,104,773 $0 $122,964,161
Additional Paid In Capital $685,219,868 $686,264,928 $675,159,757 $757,521,633
Capital Stock $14,917 $15,212 $14,917 $18,314
Common Stock $14,917 $15,212 $14,917 $18,314
Long Term Capital Lease Obligation $72,309,150 $88,290,335 $118,019,175 $99,536,994
Current Deferred Revenue $27,763,371 $25,664,093 $24,108,613 $17,849,622
Current Capital Lease Obligation $35,403,271 $35,909,113 $49,178,546 $34,773,075
Line Of Credit $178,377,033 $180,324,189 $164,781,794 $150,064,400
Current Accrued Expenses $87,523,524 $76,317,923 $78,174,544 $74,915,746
Dueto Related Parties Current $226,262 $792,952 $4,743,535 $4,494,824
Investments And Advances $72,164,560 $50,464,047 $53,040,071 $39,831,191
Held To Maturity Securities $34,295,738 $0 - -
Available For Sale Securities $37,868,823 $50,464,047 $31,704,058 $29,518,234
Goodwill $40,515,443 $53,523,020 $46,148,077 $49,672,276
Net PPE $208,297,724 $234,770,130 $283,754,166 $227,664,427
Accumulated Depreciation $-112,227,921 $-111,525,356 $-94,883,107 $-77,749,786
Gross PPE $320,525,646 $346,295,486 $378,637,273 $305,414,212
Leases $64,385,535 $76,384,531 $69,509,965 $83,518,738
Other Properties $140,635,225 $156,279,674 $200,341,027 $159,901,202
Machinery Furniture Equipment $55,613,289 $53,739,682 $48,894,684 $32,289,357
Buildings And Improvements $59,891,598 $59,891,598 $59,891,598 $29,704,915
Properties $0 $0 $0 $0
Finished Goods $129,422,978 $164,562,030 $153,913,224 $139,261,552
Raw Materials $459,466 $473,497 $440,857 $10,486
Duefrom Related Parties Current $920,853 $1,036,938 $12,799,038 $13,775,127
Other Short Term Investments $258,020,659 $187,806,356 $106,414,514 $132,246,088
Inventories Adjustments Allowances - - $-22,582,523 $-23,866,252
Fetched: 2026-07-14
Cash Flow Statement (Annual)
Metric 2025-12-31 2024-12-31 2023-12-31 2022-12-31
Free Cash Flow
Free Cash Flow $39,372,906 $-15,801,593 $32,204,435 $18,219,588
Operating Activities
Operating Cash Flow $62,094,259 $14,957,835 $66,203,166 $56,507,261
Cash Flow From Continuing Operating Activities $62,094,259 $14,957,835 $66,203,166 $56,507,261
Operating Gains Losses $6,228,862 $7,617,747 $-2,283,153 $70,508,946
Investing Activities
Capital Expenditure $-22,721,353 $-30,759,428 $-33,998,731 $-38,287,674
Investing Cash Flow $-132,712,939 $-120,752,933 $-50,269,833 $-192,981,887
Cash Flow From Continuing Investing Activities $-132,712,939 $-120,752,933 $-50,269,833 $-192,981,887
Net Other Investing Changes $-4,430,726 $-522,678 $-4,338,862 $-2,269,122
Financing Activities
Repurchase Of Capital Stock $-1,508,958 $-14,104,773 $0 $-65,964,055
Financing Cash Flow $-15,875,438 $-2,914,975 $-1,186,401 $-243,749,291
Cash Flow From Continuing Financing Activities $-15,875,438 $-2,914,975 $-1,186,401 $-243,749,291
Net Other Financing Charges $-11,468,638 $-4,376,966 $-15,903,943 $13,084,524
Net Common Stock Issuance $-1,508,958 $-14,104,773 $0 $-65,964,055
Cash Dividends Paid - - $-165,414 $0
Common Stock Dividend Paid - - $-165,414 $0
Issuance Of Capital Stock - - - $0
Common Stock Issuance - - - $0
Other
Repayment Of Debt $-333,879,558 $-275,369,608 $-254,181,730 $-463,131,953
Issuance Of Debt $330,981,273 $290,912,152 $268,899,124 $272,261,750
Interest Paid Supplemental Data $4,106,101 $3,995,185 $5,639,723 $6,962,295
Income Tax Paid Supplemental Data $8,627,657 $7,951,233 $12,519,754 $24,151,148
End Cash Position $154,823,442 $242,850,149 $347,412,472 $331,672,909
Beginning Cash Position $242,850,149 $347,412,472 $331,672,909 $694,112,187
Effect Of Exchange Rate Changes $-1,532,588 $4,147,750 $992,630 $17,784,638
Changes In Cash $-86,494,118 $-108,710,073 $14,746,932 $-380,223,916
Proceeds From Stock Option Exercised $443 $24,221 $148 $443
Common Stock Payments $-1,508,958 $-14,104,773 $0 $-65,964,055
Net Issuance Payments Of Debt $-2,898,285 $15,542,543 $14,717,394 $-190,870,203
Net Short Term Debt Issuance $-2,898,285 $15,542,543 $14,717,394 $69,061,723
Short Term Debt Payments $-333,879,558 $-275,369,608 $-254,181,730 $-203,200,027
Short Term Debt Issuance $330,981,273 $290,912,152 $268,899,124 $272,261,750
Net Investment Purchase And Sale $-106,248,362 $-80,033,677 $28,038,224 $-132,595,377
Sale Of Investment $160,986,434 $86,025,495 $149,238,217 $1,476,909
Purchase Of Investment $-267,234,796 $-166,059,172 $-121,199,994 $-134,072,286
Net Business Purchase And Sale $687,501 $-9,437,151 $-39,970,464 $-19,829,713
Sale Of Business $1,128,801 $0 $930,452 $1,270,141
Purchase Of Business $-441,300 $-9,437,151 $-40,900,916 $-21,099,855
Net Intangibles Purchase And Sale $-6,985,778 $-11,248,284 $-9,628,706 $-7,722,164
Purchase Of Intangibles $-6,985,778 $-11,248,284 $-9,628,706 $-7,722,164
Net PPE Purchase And Sale $-15,735,575 $-19,511,144 $-24,370,026 $-30,565,510
Purchase Of PPE $-15,735,575 $-19,511,144 $-24,370,026 $-30,565,510
Change In Working Capital $-7,648,614 $-39,368,328 $14,932,580 $-8,737,391
Change In Other Current Liabilities $-36,056,656 $-46,199,178 $-25,512,858 $-43,426,577
Change In Other Current Assets $15,784,165 $41,082,428 $24,447,711 $40,073,699
Change In Payables And Accrued Expense $38,015,480 $-7,638,424 $-21,343,692 $3,321,863
Change In Accrued Expense $56,742,828 $-13,923,999 $2,062,798 $13,228,080
Change In Payable $-18,727,349 $6,285,575 $-23,406,491 $-9,906,217
Change In Account Payable $-19,482,197 $8,435,511 $-19,718,354 $8,484,545
Change In Tax Payable $1,321,538 $1,800,795 $-4,043,037 $-11,986,886
Change In Income Tax Payable $1,321,538 $1,800,795 $-4,043,037 $-11,986,886
Change In Prepaid Assets $9,546,146 $-28,969,710 $8,130,677 $3,450,502
Change In Inventory $13,484,619 $-32,860,921 $-4,993,133 $-4,582,257
Change In Receivables $-48,422,368 $35,217,476 $34,203,874 $-7,574,621
Changes In Account Receivables $-48,538,453 $26,814,900 $33,509,432 $-6,257,071
Other Non Cash Items $1,657,239 $1,195,705 - $1,395,531
Stock Based Compensation $2,943,627 $11,263,053 $15,278,472 $21,028,372
Unrealized Gain Loss On Investment Securities $2,447,828 $-716,448 $10,047,557 $14,448,154
Provisionand Write Offof Assets $8,611,263 $-135,137 $2,916,894 $220,650
Asset Impairment Charge $52,975,530 $25,415,972 $27,783,014 $27,049,729
Deferred Tax $-8,394,453 $-6,038,932 $-6,733,374 $-8,287,673
Deferred Income Tax $-8,394,453 $-6,038,932 $-6,733,374 $-8,287,673
Depreciation Amortization Depletion $32,749,119 $36,162,255 $37,163,156 $29,027,605
Depreciation And Amortization $32,749,119 $36,162,255 $37,163,156 $29,027,605
Earnings Losses From Equity Investments $-1,637,892 $3,641,761 $-923,511 $529,619
Gain Loss On Investment Securities $198,201 $-1,748,364 $-3,620,641 $56,377,294
Net Foreign Currency Exchange Gain Loss $549,115 $1,508,367 $1,259,803 $118,743
Gain Loss On Sale Of PPE $1,763,872 $4,215,983 $1,094,389 $181,512
Gain Loss On Sale Of Business $5,355,566 $0 $-93,193 $13,301,777
Net Income From Continuing Operations $-29,476,142 $-20,438,052 $-32,901,979 $-90,146,661
Net Long Term Debt Issuance - $0 $0 $-259,931,926
Long Term Debt Payments - $0 $0 $-259,931,926
Long Term Debt Issuance - - - -
Fetched: 2026-07-14