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BZUN

Baozun Inc.

Price Chart
Latest Quote

$3.35

-0.28 (-7.71%)
Current Price
Previous Close $3.63
Open $3.62
Day High $3.63
Day Low $3.29
Volume 279,091
Fetched: 2026-10-28T02:41:09
Stock Information
Note: Financial values converted from CNY to USD
Shares Outstanding 53.51M
Total Debt $282.97M
Cash Equivalents $421.34M
Revenue $1.57B
Net Income $-20.33M
Sector Consumer Cyclical
Industry Internet Retail
Market Cap $194.11M
P/E Ratio 23.93
EPS (TTM) $0.14
Exchange NMS
🌐 Visit Website
📊 Comprehensive Analysis
Company Data
Enterprise Value$1.15B
Sales$1.57B
Income$-20.33M
Book/sh$9.37
Cash/sh$52.49
Employees7K
Financial Ratios
Quick Ratio1.47
Current Ratio1.90
Debt/Eq34.20
Returns & Margins
ROA0.91%
ROE-1.16%
Gross Margin52.71%
Operating Margin2.31%
Profit Margin-1.30%
Ownership
Insider Ownership0.12%
Institutional Ownership24.43%
Insider & Institutional transactions data not available
Valuation Ratios
Forward P/E4.04
PEG0.06
P/S0.02
P/B0.36
Analyst Data
Recommendationstrong_buy
Target Price$4.51
Technical Indicators
SMA20$3.45
SMA50$3.09
SMA200$2.78
RSI44.62
ATR0.2346
Shares Float41.53M
Short Float1.45%
Short Ratio3.24
Volatility0.39
Rel Volume0.75
Performance History
Week-9.46%
Month+8.41%
Quarter+8.77%
6 Months+18.37%
YTD+19.22%
Year-6.94%
3 Years+22.71%
5 Years-83.00%
10 Years-76.61%
Stock Score: ⭐ Premium
Based on debt, profitability, growth, and cash flow metrics
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Recent Price History
Date Close Volume
2026-10-27 $3.35 279,100
2026-10-26 $3.63 340,600
2026-10-23 $3.56 174,500
2026-10-22 $3.51 310,900
2026-10-21 $3.62 381,100
2026-10-20 $3.70 321,500
2026-10-19 $3.84 386,700
2026-10-16 $3.72 906,200
2026-10-15 $3.67 847,200
2026-10-14 $3.35 365,500
2026-10-13 $3.47 240,500
2026-10-12 $3.40 392,500
2026-10-09 $3.31 112,600
2026-10-08 $3.25 318,900
2026-10-07 $3.55 503,500
2026-10-06 $3.47 674,200
2026-10-05 $3.29 283,400
2026-10-02 $3.15 249,800
2026-10-01 $3.07 183,800
2026-09-30 $3.06 217,300
2026-09-29 $3.05 236,200
2026-09-28 $3.09 326,400
About Baozun Inc.

Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management. The company offers end-to-end e-commerce solutions, including sales of apparel, and home and electronic products; online store design and setup; visual merchandising and marketing; online store operations; customer services; warehousing; and order fulfillment services. It also provides brand management services, such as strategy and tactic positioning; branding and marketing; retail and e-commerce operations; supply chain and logistics; and technology empowerment services. The company serves brand partners in various categories, including apparel and accessories; appliances; electronics; home and furnishings; beauty and cosmetics; fast moving consumer goods; mother and baby products; and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People's Republic of China.

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Income Statement (Annual)
Metric 2025-12-31 2024-12-31 2023-12-31 2022-12-31
Revenue
Reconciled Cost Of Revenue $732,476,827 $739,917,084 $737,071,742 $745,959,481
Cost Of Revenue $732,476,827 $739,917,084 $737,071,742 $745,959,481
Total Revenue $1,491,032,182 $1,412,585,660 $1,321,101,747 $1,259,427,136
Operating Revenue $1,491,032,182 $1,412,585,660 $1,321,101,747 $1,259,427,136
Expenses
Interest Expense $6,682,258 $5,844,952 $6,198,315 $8,533,027
Total Expenses $1,479,795,637 $1,428,760,737 $1,346,763,346 $1,252,464,526
Other Income Expense $-43,431,531 $-2,227,969 $-12,987,167 $-92,298,431
Net Non Operating Interest Income Expense $2,096,489 $4,462,385 $6,112,110 $-1,664,268
Interest Expense Non Operating $6,682,258 $5,844,952 $6,198,315 $8,533,027
Operating Expense $747,318,810 $688,843,653 $609,691,605 $506,505,045
Other Operating Expenses $57,854,636 $74,187,280 $57,244,909 $49,872,867
Selling And Marketing Expense $576,779,849 $506,839,968 $424,127,606 $400,941,196
General And Administrative Expense $112,684,326 $107,816,406 $128,319,089 $55,690,983
Income & Earnings
Net Income From Continuing Operation Net Minority Interest $-36,295,763 $-27,764,984 $-41,741,177 $-97,941,590
Net Interest Income $2,096,489 $4,462,385 $6,112,110 $-1,664,268
Interest Income $8,778,747 $10,307,337 $12,310,425 $6,868,759
Normalized Income $-3,722,115 $-26,094,007 $-32,000,802 $-28,717,767
Net Income From Continuing And Discontinued Operation $-36,295,763 $-27,764,984 $-41,741,177 $-97,941,590
Total Operating Income As Reported $8,478,756 $-17,214,626 $-30,940,601 $4,990,405
Net Income Common Stockholders $-36,295,763 $-27,764,984 $-41,741,177 $-97,941,590
Net Income $-36,295,763 $-27,764,984 $-41,741,177 $-97,941,590
Net Income Including Noncontrolling Interests $-29,921,141 $-20,746,604 $-33,398,698 $-91,507,600
Net Income Continuous Operations $-29,921,141 $-20,746,604 $-33,398,698 $-91,507,600
Earnings From Equity Interest Net Of Tax $1,662,619 $-3,696,741 $937,453 $-537,615
Pretax Income $-30,098,497 $-13,940,661 $-32,536,655 $-87,000,089
Special Income Charges $-40,188,150 $-3,198,855 $-5,184,402 $-15,548,709
Interest Income Non Operating $8,778,747 $10,307,337 $12,310,425 $6,868,759
Operating Income $11,236,544 $-16,175,077 $-25,661,599 $6,962,610
Gross Profit $758,555,355 $672,668,576 $584,030,006 $513,467,655
Per Share
Diluted EPS $-0.63 $-0.46 $-0.70 $-1.60
Basic EPS $-0.63 $-0.46 $-0.70 $-1.60
Other
Tax Effect Of Unusual Items $-10,857,883 $-556,992 $-3,246,792 $-23,074,608
Tax Rate For Calcs $0 $0 $0 $0
Normalized EBITDA (Bullshit earnings) $53,258,822 $30,840,454 $24,373,032 $43,297,202
Total Unusual Items $-43,431,531 $-2,227,969 $-12,987,167 $-92,298,431
Total Unusual Items Excluding Goodwill $-43,431,531 $-2,227,969 $-12,987,167 $-92,298,431
Reconciled Depreciation $33,243,530 $36,708,194 $37,724,206 $29,465,833
EBITDA (Bullshit earnings) $9,827,291 $28,612,485 $11,385,865 $-49,001,229
EBIT $-23,416,239 $-8,095,709 $-26,338,340 $-78,467,061
Diluted Average Shares $8,669,443 $8,979,190 $8,922,763 $9,158,888
Basic Average Shares $8,669,443 $8,979,190 $8,922,763 $9,158,888
Diluted NI Availto Com Stockholders $-36,295,763 $-27,764,984 $-41,741,177 $-97,941,590
Minority Interests $-6,374,621 $-7,018,380 $-8,342,478 $-6,433,990
Tax Provision $1,485,263 $3,109,202 $1,799,496 $3,969,896
Gain On Sale Of Business $-5,436,419 $0 $94,600 $-13,502,593
Write Off $31,993,943 $2,159,306 $0 $1,259,333
Impairment Of Capital Assets $2,757,788 $1,039,549 $5,279,002 $1,972,205
Gain On Sale Of Security $-3,243,381 $970,885 $-7,802,764 $-76,749,722
Selling General And Administration $689,464,174 $614,656,373 $552,446,695 $456,632,179
Other Gand A $112,684,326 $107,816,406 $128,319,089 $55,690,983
Other Special Charges - - - $-1,185,422
Fetched: 2026-10-24
Balance Sheet (Annual)
Metric 2025-12-31 2024-12-31 2023-12-31 2022-12-31
Assets
Net Tangible Assets $451,104,308 $473,280,854 $515,705,069 $509,373,325
Total Assets $1,452,897,344 $1,530,239,102 $1,570,339,098 $1,517,566,169
Total Non Current Assets $432,966,622 $448,686,690 $477,300,824 $408,585,794
Other Non Current Assets $10,655,602 $10,477,347 $6,793,799 $9,761,926
Non Current Deferred Assets $42,615,513 $35,157,566 $30,078,258 $24,363,437
Non Current Deferred Taxes Assets $42,615,513 $35,157,566 $30,078,258 $24,363,437
Investmentin Financial Assets $73,254,024 $51,225,900 $32,182,693 $29,963,869
Goodwill And Other Intangible Assets $94,999,099 $113,511,437 $98,549,967 $102,926,448
Other Intangible Assets $53,871,997 $59,180,384 $51,705,196 $52,504,272
Current Assets $1,019,930,722 $1,081,552,412 $1,093,038,274 $1,108,980,375
Other Current Assets $5,551,708 $8,601,841 $5,881,233 $3,300,950
Hedging Assets Current $950,796 $1,732,632 $0 -
Restricted Cash $21,132,649 $53,220,442 $30,398,488 $15,247,519
Prepaid Assets $94,913,045 $106,148,390 $70,758,597 $79,187,579
Inventory $131,843,271 $167,527,058 $156,684,355 $141,374,619
Receivables $367,595,119 $360,384,391 $399,035,705 $414,194,471
Other Receivables $22,296,183 $25,247,518 $29,650,535 $35,953,344
Taxes Receivable $12,147,612 $21,108,512 $20,048,424 $18,836,616
Accrued Interest Receivable $6,414,800 $8,070,672 $8,808,731 $1,701,898
Accounts Receivable $325,801,770 $304,905,096 $327,535,751 $343,719,524
Allowance For Doubtful Accounts Receivable $-26,651,374 $-19,030,314 $-18,700,638 $-18,064,675
Gross Accounts Receivable $352,453,145 $323,935,410 $346,236,390 $361,784,199
Cash Cash Equivalents And Short Term Investments $397,944,134 $383,937,658 $430,279,896 $455,675,236
Cash And Cash Equivalents $136,028,153 $193,296,000 $322,258,848 $321,432,636
Debt
Net Debt $95,290,845 $58,890,737 - -
Total Debt $340,657,547 $378,261,216 $412,945,483 $361,804,439
Long Term Debt And Capital Lease Obligation $73,400,797 $89,623,248 $119,800,904 $101,039,698
Current Debt And Capital Lease Obligation $267,256,750 $288,637,968 $293,144,579 $260,764,741
Current Debt $231,318,998 $252,186,737 $243,223,588 $225,466,699
Other Current Borrowings - - - -
Liabilities
Total Liabilities Net Minority Interest $629,594,906 $663,611,577 $693,043,677 $666,566,510
Total Non Current Liabilities Net Minority Interest $83,109,951 $101,775,807 $129,648,285 $114,612,304
Other Non Current Liabilities $6,263,830 $7,237,714 $6,104,465 $9,362,538
Non Current Deferred Liabilities $3,445,324 $4,914,845 $3,742,916 $4,210,069
Non Current Deferred Taxes Liabilities $3,445,324 $4,914,845 $3,742,916 $4,210,069
Current Liabilities $546,484,955 $561,835,769 $563,395,392 $551,954,206
Other Current Liabilities $13,154,928 $15,780,336 $12,846,991 $56,614,793
Current Deferred Liabilities $28,182,513 $26,051,542 $24,472,579 $18,119,097
Current Notes Payable $50,249,017 $69,140,205 $75,954,093 $73,136,786
Payables And Accrued Expenses $237,890,765 $231,365,923 $232,931,243 $216,455,575
Payables $149,045,904 $153,895,833 $153,576,502 $140,408,831
Other Payable $67,148,360 $49,366,135 $57,356,600 $56,069,382
Total Tax Payable $11,792,750 $10,672,244 $6,915,235 $8,604,689
Income Tax Payable $5,323,079 $3,981,740 $2,813,709 $7,020,479
Accounts Payable $69,875,115 $93,052,531 $84,489,519 $71,172,078
Equity
Common Stock Equity $546,103,407 $586,792,292 $614,255,036 $612,299,772
Total Equity Gross Minority Interest $823,302,438 $866,627,525 $877,295,421 $850,999,658
Stockholders Equity $546,103,407 $586,792,292 $614,255,036 $612,299,772
Gains Losses Not Affecting Retained Earnings $4,121,466 $8,181,913 $4,835,087 $2,350,454
Other Equity Adjustments $4,121,466 $8,181,913 $4,835,087 $2,350,454
Retained Earnings $-140,008,543 $-103,712,781 $-75,947,797 $-34,206,620
Long Term Equity Investment - $20,401,187 $21,658,121 $10,468,651
Other
Treasury Shares Number $1,989,239 $2,148,511 $0 $1,994,054
Ordinary Shares Number $26,133,641 $26,181,872 $27,165,994 $26,446,225
Share Issued $28,122,881 $28,330,383 $27,165,994 $28,440,279
Tangible Book Value $451,104,308 $473,280,854 $515,705,069 $509,373,325
Invested Capital $777,422,405 $838,979,029 $857,478,624 $837,766,472
Working Capital $473,445,767 $519,716,643 $529,642,882 $557,026,168
Capital Lease Obligations $109,338,549 $126,074,479 $169,721,895 $136,337,739
Total Capitalization $546,103,407 $586,792,292 $614,255,036 $612,299,772
Minority Interest $277,199,031 $279,835,233 $263,040,385 $238,699,886
Treasury Stock $13,589,248 $14,317,711 $0 $124,820,543
Additional Paid In Capital $695,564,591 $696,625,429 $685,352,603 $768,957,891
Capital Stock $15,142 $15,442 $15,142 $18,590
Common Stock $15,142 $15,442 $15,142 $18,590
Long Term Capital Lease Obligation $73,400,797 $89,623,248 $119,800,904 $101,039,698
Current Deferred Revenue $28,182,513 $26,051,542 $24,472,579 $18,119,097
Current Capital Lease Obligation $35,937,752 $36,451,230 $49,920,991 $35,298,042
Line Of Credit $181,069,980 $183,046,533 $167,269,495 $152,329,913
Current Accrued Expenses $88,844,861 $77,470,090 $79,354,741 $76,046,744
Dueto Related Parties Current $229,678 $804,923 $4,815,148 $4,562,682
Investments And Advances $73,254,024 $51,225,900 $53,840,814 $40,432,520
Held To Maturity Securities $34,813,498 $0 - -
Available For Sale Securities $38,440,526 $51,225,900 $32,182,693 $29,963,869
Goodwill $41,127,102 $54,331,054 $46,844,772 $50,422,176
Net PPE $211,442,383 $238,314,440 $288,037,986 $231,101,463
Accumulated Depreciation $-113,922,220 $-113,209,048 $-96,315,551 $-78,923,569
Gross PPE $325,364,602 $351,523,488 $384,353,537 $310,025,032
Leases $65,357,560 $77,537,704 $70,559,353 $84,779,616
Other Properties $142,758,386 $158,639,019 $203,365,563 $162,315,221
Machinery Furniture Equipment $56,452,879 $54,550,987 $49,632,844 $32,776,828
Buildings And Improvements $60,795,777 $60,795,777 $60,795,777 $30,153,368
Properties $0 $0 $0 $0
Finished Goods $131,376,868 $167,046,413 $156,236,842 $141,363,975
Raw Materials $466,403 $480,645 $447,513 $10,644
Duefrom Related Parties Current $934,755 $1,052,592 $12,992,264 $13,983,089
Other Short Term Investments $261,915,981 $190,641,657 $108,021,047 $134,242,600
Inventories Adjustments Allowances - - $-22,923,450 $-24,226,560
Fetched: 2026-10-24
Cash Flow Statement (Annual)
Metric 2025-12-31 2024-12-31 2023-12-31 2022-12-31
Free Cash Flow
Free Cash Flow $39,967,317 $-16,040,148 $32,690,624 $18,494,648
Operating Activities
Operating Cash Flow $63,031,692 $15,183,652 $67,202,632 $57,360,348
Cash Flow From Continuing Operating Activities $63,031,692 $15,183,652 $67,202,632 $57,360,348
Operating Gains Losses $6,322,899 $7,732,752 $-2,317,622 $71,573,415
Investing Activities
Capital Expenditure $-23,064,376 $-31,223,801 $-34,512,008 $-38,865,701
Investing Cash Flow $-134,716,498 $-122,575,933 $-51,028,754 $-195,895,323
Cash Flow From Continuing Investing Activities $-134,716,498 $-122,575,933 $-51,028,754 $-195,895,323
Net Other Investing Changes $-4,497,616 $-530,569 $-4,404,366 $-2,303,379
Financing Activities
Repurchase Of Capital Stock $-1,531,738 $-14,317,711 $0 $-66,959,910
Financing Cash Flow $-16,115,109 $-2,958,982 $-1,204,312 $-247,429,159
Cash Flow From Continuing Financing Activities $-16,115,109 $-2,958,982 $-1,204,312 $-247,429,159
Net Other Financing Charges $-11,641,780 $-4,443,045 $-16,144,043 $13,282,060
Net Common Stock Issuance $-1,531,738 $-14,317,711 $0 $-66,959,910
Cash Dividends Paid - - $-167,911 $0
Common Stock Dividend Paid - - $-167,911 $0
Issuance Of Capital Stock - - - $0
Common Stock Issuance - - - $0
Other
Repayment Of Debt $-338,920,118 $-279,526,847 $-258,019,096 $-470,123,828
Issuance Of Debt $335,978,077 $295,304,035 $272,958,678 $276,372,069
Interest Paid Supplemental Data $4,168,091 $4,055,501 $5,724,866 $7,067,404
Income Tax Paid Supplemental Data $8,757,908 $8,071,272 $12,708,764 $24,515,756
End Cash Position $157,160,803 $246,516,443 $352,657,337 $336,680,155
Beginning Cash Position $246,516,443 $352,657,337 $336,680,155 $704,591,157
Effect Of Exchange Rate Changes $-1,555,725 $4,210,368 $1,007,616 $18,053,132
Changes In Cash $-87,799,915 $-110,351,262 $14,969,566 $-385,964,134
Proceeds From Stock Option Exercised $450 $24,587 $150 $450
Common Stock Payments $-1,531,738 $-14,317,711 $0 $-66,959,910
Net Issuance Payments Of Debt $-2,942,041 $15,777,188 $14,939,582 $-193,751,759
Net Short Term Debt Issuance $-2,942,041 $15,777,188 $14,939,582 $70,104,344
Short Term Debt Payments $-338,920,118 $-279,526,847 $-258,019,096 $-206,267,725
Short Term Debt Issuance $335,978,077 $295,304,035 $272,958,678 $276,372,069
Net Investment Purchase And Sale $-107,852,387 $-81,241,941 $28,461,515 $-134,597,162
Sale Of Investment $163,416,837 $87,324,217 $151,491,257 $1,499,205
Purchase Of Investment $-271,269,223 $-168,566,158 $-123,029,743 $-136,096,367
Net Business Purchase And Sale $697,880 $-9,579,623 $-40,573,895 $-20,129,081
Sale Of Business $1,145,843 $0 $944,499 $1,289,317
Purchase Of Business $-447,963 $-9,579,623 $-41,518,395 $-21,418,398
Net Intangibles Purchase And Sale $-7,091,242 $-11,418,098 $-9,774,070 $-7,838,745
Purchase Of Intangibles $-7,091,242 $-11,418,098 $-9,774,070 $-7,838,745
Net PPE Purchase And Sale $-15,973,134 $-19,805,703 $-24,737,939 $-31,026,955
Purchase Of PPE $-15,973,134 $-19,805,703 $-24,737,939 $-31,026,955
Change In Working Capital $-7,764,085 $-39,962,669 $15,158,016 $-8,869,299
Change In Other Current Liabilities $-36,601,001 $-46,896,644 $-25,898,024 $-44,082,186
Change In Other Current Assets $16,022,458 $41,702,647 $24,816,797 $40,678,690
Change In Payables And Accrued Expense $38,589,397 $-7,753,740 $-21,665,917 $3,372,013
Change In Accrued Expense $57,599,471 $-14,134,209 $2,093,940 $13,427,783
Change In Payable $-19,010,074 $6,380,468 $-23,759,857 $-10,055,770
Change In Account Payable $-19,776,318 $8,562,862 $-20,016,041 $8,612,635
Change In Tax Payable $1,341,489 $1,827,981 $-4,104,075 $-12,167,851
Change In Income Tax Payable $1,341,489 $1,827,981 $-4,104,075 $-12,167,851
Change In Prepaid Assets $9,690,264 $-29,407,064 $8,253,426 $3,502,594
Change In Inventory $13,688,195 $-33,357,020 $-5,068,514 $-4,651,435
Change In Receivables $-49,153,398 $35,749,152 $34,720,248 $-7,688,975
Changes In Account Receivables $-49,271,236 $27,219,723 $34,015,321 $-6,351,534
Other Non Cash Items $1,682,258 $1,213,757 - $1,416,599
Stock Based Compensation $2,988,066 $11,433,090 $15,509,130 $21,345,836
Unrealized Gain Loss On Investment Securities $2,484,783 $-727,265 $10,199,244 $14,666,277
Provisionand Write Offof Assets $8,741,267 $-137,177 $2,960,931 $223,981
Asset Impairment Charge $53,775,298 $25,799,676 $28,202,452 $27,458,097
Deferred Tax $-8,521,184 $-6,130,101 $-6,835,027 $-8,412,791
Deferred Income Tax $-8,521,184 $-6,130,101 $-6,835,027 $-8,412,791
Depreciation Amortization Depletion $33,243,530 $36,708,194 $37,724,206 $29,465,833
Depreciation And Amortization $33,243,530 $36,708,194 $37,724,206 $29,465,833
Earnings Losses From Equity Investments $-1,662,619 $3,696,741 $-937,453 $537,615
Gain Loss On Investment Securities $201,193 $-1,774,759 $-3,675,302 $57,228,418
Net Foreign Currency Exchange Gain Loss $557,405 $1,531,138 $1,278,822 $120,536
Gain Loss On Sale Of PPE $1,790,501 $4,279,632 $1,110,911 $184,252
Gain Loss On Sale Of Business $5,436,419 $0 $-94,600 $13,502,593
Net Income From Continuing Operations $-29,921,141 $-20,746,604 $-33,398,698 $-91,507,600
Net Long Term Debt Issuance - $0 $0 $-263,856,103
Long Term Debt Payments - $0 $0 $-263,856,103
Long Term Debt Issuance - - - -
Fetched: 2026-10-24